Tomatdesign has updated the positioning and visual identity of Mbsaun, a manufacturer of premium saunas, hammams, and wellness spaces. They retained the brand’s recognizable symbols but presented them in a more modern graphic interpretation.
Tomatdesign was tasked with translating a high level of medical expertise into communication that feels open, approachable, and easy to understand. Our research showed that choosing a dental clinic is a complex decision for most patients, requiring both trust and clarity. This insight shaped the new brand platform around a simple principle: complexity is perfectly acceptable—as long as it is explained in a simple way. This became the foundation of the brand’s popular science approach.
The Institute of Business and Design (B&D) hosted its graduation project presentations, with Tomatdesign Creative Director Andrey Tarakanov invited to serve on the expert panel.
Tomatdesign Creative Director Andrey Tarakanov joined the expert jury of the Branding of the Year National Award.
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